Cookies Policy

This cookies policy explains how TROL LTD, trading as Flake Ads, uses cookies and similar storage or access technologies on flakeads.co.uk .

It explains what these technologies are, why they may be used, how long they may remain on your device and how you can control them.

This policy should be read together with our Privacy Policy and Terms and Conditions .

A cookie is a small text file that a website places or stores on your computer, mobile phone, tablet or other device when you visit the website.

Cookies can allow a website to recognise a device, remember selected preferences, maintain a secure login session, understand how pages are used and support other website functions.

First-party cookies

First-party cookies are set directly by Flake Ads or by technology operating on our behalf under the Flake Ads website domain.

Third-party cookies

Third-party cookies are set by another organisation whose technology, service or content appears on our website. Examples may include analytics providers, advertising providers, video platforms, map providers or payment services.

Session and persistent cookies

• Session cookies normally expire when you close your browser.
• Persistent cookies remain on your device for a specified period or until you delete them.

References to cookies in this policy also include similar technologies that store information on, or access information from, your device.

These technologies may include:

• tracking pixels and web beacons;
• JavaScript tags and scripts;
• software development kits;
• local browser storage;
• session storage;
• device identifiers;
• link-tracking technologies;
• embedded content technologies; and
• other storage or access technologies with similar functions.

The rules that apply may depend on what the technology does, whether it is necessary to provide a requested service and whether information is stored on or accessed from your device.

Flake Ads may use cookies and similar technologies to:

• operate essential website features and page functions;
• create and maintain secure user login sessions;
• protect accounts, forms and website systems against fraud, spam and malicious activity;
• remember your cookie choices and other preferences;
• allow advertisements to be created, edited, submitted and managed;
• support contact forms, search functions and website navigation;
• understand website traffic, errors and performance;
• measure how visitors interact with website pages and features;
• display or measure advertising where applicable;
• provide embedded maps, media or third-party content;
• improve the website and the services available through it; and
• support compliance, security and dispute investigation.

The cookies present on the website may change when website plugins, security systems, analytics tools or other services are installed, removed or updated.

The following table describes typical technologies that may be used by a WordPress-based classified advertising website. The exact cookie names visible on your device may vary according to your account status, browser, consent choices and the services you use.

Where consent is legally required, optional cookies and similar technologies should not be activated unless you make an affirmative choice.

The cookie banner or preference centre may allow you to:

• accept all optional cookies;
• reject all optional cookies;
• select individual categories of optional cookies;
• continue using cookies that are strictly necessary for the website to function; and
• change or withdraw your previous choice.

Rejecting optional cookies should be as straightforward as accepting them. A failure to select an option does not, by itself, amount to consent.

Where a cookie or similar technology falls within a lawful exception, it may be used without consent. This may include certain technologies that are essential to provide a service you specifically requested, maintain security or remember your cookie choices.

Most browsers allow you to view, remove, block or restrict cookies through their privacy or security settings.

You may be able to:

• delete cookies already stored on your device;
• block all cookies;
• block third-party cookies;
• receive a warning before a cookie is stored;
• allow cookies only for selected websites; or
• clear cookies automatically when the browser closes.

Browser settings operate separately from the Flake Ads cookie preference centre. Deleting cookies may also remove your saved cookie choice, meaning that the cookie banner may appear again.

Some website functions may be supplied by external organisations. When activated, these services may store information on or access information from your device.

Third-party services may include:

• website analytics providers;
• advertising or campaign-measurement providers;
• payment-processing providers;
• fraud-prevention and security providers;
• video or audio platforms;
• map and location services;
• social-media platforms;
• email or communication services;
• captcha and anti-spam services; and
• content-delivery or hosting providers.

These organisations may process information under their own privacy and cookie notices. Flake Ads does not control how an independent third party uses information after it has been collected directly by that third party.

Flake Ads may use analytics technologies to understand:

• how many people visit the website;
• which pages are most frequently viewed;
• how visitors move through the website;
• which devices and browsers are used;
• how visitors reached the website;
• whether website pages contain errors; and
• whether changes improve performance and usability.

Where the use of an analytics technology requires consent, it will remain disabled until the appropriate choice is made.

Analytics information may be aggregated or configured to reduce the amount of identifying information collected where reasonably possible.

Where advertising services are used, cookies or similar technologies may help:

• deliver advertisements;
• measure whether an advertisement was viewed;
• measure clicks or resulting actions;
• avoid repeatedly displaying the same advertisement;
• identify possible advertising fraud;
• understand campaign performance; or
• personalise advertising where lawful and selected.

Advertising technologies that require consent should not be activated before valid consent has been obtained.

Rejecting advertising cookies does not necessarily mean that you will see no advertisements. It may mean that advertisements are less personalised or that campaign measurement is limited.

Flake Ads pages or advertisements may contain embedded content supplied by another website or service.

Examples may include:

• maps and location tools;
• videos or audio players;
• social-media posts or sharing tools;
• payment facilities;
• external forms;
• captcha or anti-spam systems; and
• other interactive third-party content.

Activating or interacting with embedded content may allow the relevant provider to receive technical information, place cookies or recognise your device.

Where required, embedded content may remain blocked until you consent to the relevant cookie category or choose to activate the content.

The period for which a cookie remains on your device depends on its purpose and configuration.

• Session cookies usually expire when the browser is closed.
• Authentication cookies may remain for the duration of a login session or for a limited period where a “remember me” function is selected.
• Preference cookies may remain long enough to remember your settings.
• Consent cookies may remain for a reasonable period so that the website remembers your cookie choice.
• Analytics and advertising cookies may remain for periods determined by the provider and the website’s configuration.

A cookie may be deleted earlier through your browser settings. It may also be replaced or refreshed when you revisit the website, depending on its configuration and your consent choices.

Some cookie information may constitute personal information where it identifies you directly or can reasonably be linked to you, your account or your device.

This may include:

• online identifiers;
• IP addresses;
• device or browser information;
• account or session identifiers;
• website usage information;
• advertising identifiers; and
• records of cookie preferences.

Where cookie information is personal information, it will be processed in accordance with our Privacy Policy .

Depending on the circumstances, you may have rights of access, rectification, erasure, restriction, objection or data portability. You may also withdraw consent where processing depends on consent.

We may update this cookies policy when technologies, website functions, service providers, legal requirements or regulatory guidance change.

The updated policy will be published on this page with a revised effective date.

Where a change materially affects an existing cookie choice, we may ask you to review or provide your choice again.

Contact Flake Ads with questions about this cookies policy, the technologies used on the website or your cookie choices.

You may also raise data-protection concerns with the Information Commissioner’s Office.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: Make a complaint to the ICO